The world is changing.
Covid-19 showed Iceland that the current restaurant industry isn’t built for Icelanders. And it showed that even when you’re stuck at home all day, home-made meals are a hassle and not worth the time.
The way you eat is changing. You are busier today than ever before. You are on the move, with constant things to attend and work to be done. But the current options to eat are slowing us down.
We don’t have time to plan ahead, visit the store, cook, clean and digest only to get cheap dinner for one night. But we also can’t sit down for every meal, and pay 2500 kr + for a lunch that can take an hour from the moment you leave your office to the moment you get back to your desk.